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Strategic Program Design

Strategic Design
DPD customer programs are strategically designed to be a match for producing the specific outcome you want for your business. Being strategic means designing a program that:
  • leverages your resources and assets
  • differentiates your business from that of your competitors
  • produces an effective plan of action
  • and leads to specific, measurable and desired results

DPD's innovative approach to strategic program design begins with your intended business objectives – we make it our job to know your business. With your end result clearly defined, we identify the necessary prior events required to unquestionably produce the outcome.

Strategic customer programs frequently involve multiple elements such as print production, mailing, inventory management, and fulfillment. By having DPD manage these processes for you, you can focus more on growing your business, and less on handling the infinite details.

Here is a brief introduction to some of the key elements that are integral to DPD's Strategic Program Design.

Direct Mail Marketing Programs

Direct mail gives you the unique ability to target your audience in a way no other communication medium can. With accurate, relevant data, you can address your prospects or customers by name, speak to them personally, and appeal to their individual interests. Present a well-crafted call-to-action in your direct mail and it will be one of the most effective strategies you can use to qualify sales leads, identify fundraising opportunities, generate interest in a product or event, or build brand awareness within your target market.

Direct mail is measurable. It is one of the few media channels where you can accurately quantify the success of a campaign by tracking its response rate. By tracking and analyzing your response rate, you can determine what works and what doesn't work, and make the necessary adjustments for your next campaign.


Mailing services:

  • Database preparation and cleansing
  • Mailing list procurement
  • NCOA address updating
  • CASS/PAVE certification
  • Presort for lowest postage rate when applicable
  • Copy writing and mail piece design
  • Variable data and personalization
  • Direct imprinting of addresses, indicias and barcodes
  • Mail piece/package assembly
  • Delivery to Post Office








e-Service Inventory Management & Fulfillment Programs

Quick, accurate distribution of information or merchandise to your target audiences is critical. Whether your audiences are made up of prospects, customers, members, students, distributors or people within your own organization, the sooner you can give them what they want, the greater impact it will have.

DPD created the Online Customer e-Service Center to provide our clients with an easier, more effective and economical Inventory Management and Fulfillment solution. The Online Customer e-Service Center provides convenient, customized online access to your communication materials and fulfillment items, while DPD manages the physical inventory and daily fulfillment operations for you.

Now you can access your inventory online 24 hours a day, seven days a week from anywhere in the world. Simply log on to your own password-protected e-Service Center, and your inventory is right at your fingertips, ready for distribution. It’s that easy!

Features:

  • Integrated online inventory management and fulfillment
  • Real-time inventory tracking
  • Low-quantity alerts
  • 24/7 access
  • Online inventory catalog with preview images
  • 100% secure & password-protected
  • Easy, intuitive system interface – no additional software required
  • Orders accepted and fulfilled by DPD for fast, accurate distribution to your target audiences



On-site Document Services/Facilities Management Programs

Do you really want to be in the copying and mailing business?

DPD provides highly customized facilities management programs designed to integrate seamlessly with your business and company culture. We act as an extension of your business, and operate out of integrity and commitment to your intended outcomes.

DPD manages onsite document and mailing facilities for organizations that want to take advantage of the benefits that outsourcing these operations afford them, but have a strategic need to incorporate them into their internal structure, or, organizations that have made the strategic decision to outsource the management of their existing on-site document and mailing facility.

Benefits:

  • Expanded document center capabilities
  • Reduced operational costs
  • Highly qualified staffing
  • Trained support staff
  • Seamless integration
  • Maximum control with minimal effort
  • Fast project turnaround
  • On-site convenience
  • Highly customizable and adaptive

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